Product innovations foster growth

On the US market for non-alcoholic beverages, innovations are being rewarded. Producers that focus on new products in addition to carbonated soft drinks are tapping into new market segments. Beverages targeted toward health-conscious consumers are especially popular. For example, the iced and ready-to-drink (RTD) teas product group is expected to grow 13% this year and sports and energy drinks are expected to gain as much as 30%. Bottled water is another product that promises rapid growth on the American market.
Of course, a broader product range requires more flexibility in production. New product concepts may require new filling conditions. And, of course, they'll need a new look with an appealing bottle shape, interesting, eye-catching decoration and packaging that meets consumers’ wants and needs.
But as obvious as these things are, they also require planning. New bottling, labeling and packing concepts are Krones’ specialty. With one-stop solutions for process technology and every step along the way from bottling to packaging, Krones Inc. is a strong, local partner for planning your product innovations.